The world’s highest-profile gospel competition, How Sweet the Sound, featuring the best contemporary gospel talent in music, dance, and spoken word, is expanding across the Atlantic by coming to Royal Albert Hall, London, UK, on 20 October 2024.
The notable judges for this event’s London competition include the founder of the Kingdom Choir, Karen Gibson MBE, Bazil Meade MBE, of the London Community Gospel Choir plus Premier Gospel radio presenter, singer and songwriter Muyiwa Olarewaju OBE, hosted by Grammy Award-winning songwriter and record producer Donald Lawrence.
Beverley White, the CEO of P45 Consultancy Ltd, has been announced as a critical partner to drive marketing efforts for partnership & sponsorship for this highly anticipated event at the iconic Royal Albert Hall this October.
As a seasoned leader in marketing and branding, Beverley White brings her wealth of expertise and strategic vision to elevate the profile and success of the HSTS event. Her involvement underscores her commitment to fostering impactful collaborations and driving tangible results.
Creative Projects Manager Audrey Gray, who has 16 years of experience in the UK gospel music industry across various arts, music, and entertainment projects, supports this cross-Atlantic venture. Through her company, ArtisteHub, Audrey provides artist management, event production, tour management services, resourcing, and networking services.
The How Sweet The Sound competition started in the US in 2007 and quickly became a pivotal platform known for celebrating the sounds and presentation of gospel music. American gospel music production comprises choirs, soloists, praise teams, spoken word artists, and dance ensembles. London’s Royal Albert Hall edition of How Sweet The Sound debuts on October 20, 2024, at 6 pm, following the US production in Atlanta in June 2024.
Donald Lawrence said: “The art of gospel music is something that is dear to my heart, and I am so excited to join the world-renowned Royal Albert Hall in bringing How Sweet the Sound to London. This is a one-of-a-kind experience that will give gospel music enthusiasts from across Europe the opportunity to share their gifts on an incredible platform. You ain’t seen nuthin’ yet!”
Registration is open for soloists, praise teams, choirs, and spoken-word artists. Online auditions for How Sweet The Sound UK are now open until 16 April 2024.
Tickets for How Sweet The Sound are available on the Royal Albert Hall website (for London).
